SEO or Search engine optimization is among the most important aspects of marketing today. Since majority of the businesses around the world relies on online visibility for people to find their business and be known to the world or their target audience, SEO has become so important.
Why is SEO important?
SEO is basically about various ways and techniques that will increase the visibility of a site by optimizing it for search engines. When people are scouring the internet and they use Google when they do their research, SEO is the one responsible for the position of the sites. If you have good SEO, your website can be one of the top 10 results they will see and likely visit.
However, as much as everyone can do SEO and there are numerous articles and references you can check out to learn what it’s about, not everyone is effective and successful in making their website effectively optimized. Some entrepreneurs and website owners have too many things to juggle that spending time to learn about SEO is not possible. Add to this the fact that SEO has been constantly changing. When Google changes its rules, the SEO process changes, as well. It can be said that they are partners in crime.
SEO experts have been saying that if Google’s new Penguin update happens and you are just starting to learn about SEO and its basics, you may just be shocked that you have another lesson to add to your mountain of things to study. Although the changes are understandable, studying and getting used to another version of Google algorithm is exhausting, especially for people who have no time to study about SEO or who don’t really get what it’s about.
Everything from analyzing your website to keeping up with the Penguin and Panda updates, it’s an exhausting task to keep up with SEO and Google. So when they change their algorithm or release another version, it’s not surprising to get a collective sigh from the business owners.
With the constant change going on, it’s not surprising that not everyone can keep up. Here’s some good news for you for you though. If you are one of those entrepreneurs, you don’t have to worry because there are a lot of firms that offer SEO services.
What SEO Services do you Need for your Website?
SEO services can be tagged under the internet marketing umbrella. Businesses and stores usually avail of these services to help their website be more visible to the people and top the competitors. These services vary but everything is about helping in optimizing a website.
If you choose a firm though and you don’t know what to avail and services to look for, here are five things that you need to check.
- Website Analysis
If you decide to allow a firm, to handle the optimization of your business website, expect a web analysis as a starter for their approach. This approach includes inside page analysis and business model review. Part of the approach is checking the contents you posted and any penalties from Google that your site may have incurred. Once this approach is done, it will be easy to determine the next steps in optimizing your website.
- Site optimization
On site and off site optimization are two effective ways to optimize a website. These two types are both essential in the optimization process. On site optimization is all about the process of optimizing your website by using every part of your site like content, URL’s, https, and the html tags. All the parts of the site must be optimized so it can work together to improve your website visibility.
Off-site optimization, on the other hand, is optimizing your website using external supporting factors like utilizing social media platforms to promote your website. Google AdWords, Facebook ads, tweets, LinkedIn posts, podcasts, and even TV ads are some of off-site optimization techniques you or firms can use. Off site optimization is an effective way to reach a larger scale of audience, reaching even those who are not interested in your business.
Social media optimization, TV ads, content promotion through articles and press releases are several SEO services that focus on this aspect.
- Information Architecture
There are several success factors every website owner needs to remember and must follow. Some of these are relevant and fresh content, no duplicate information, URL’s that actually matter, website speed, and cloaking. One can actually notice that these factors focus on providing quality customer experience. The information architecture of your website must be organic, original, and consistent, making sure that your audience will go back after their first visit.
One of the SEO services that can improve your information architecture is duplicate content review. They provide website analysis and do duplicate content reviews to make sure that your website is free from repeated contents. Another service they provide is broken link correction, which greatly contributes to the visibility of a website.
- Content Check
Content is the key to reach the top of the search engine results hierarchy. Of all the basics of SEO, this one must be taken to heart and given priority. Quality content, well researched and appropriate keywords, and relevant information matter most in the SEO universe. If your content doesn’t make sense at all, it will still appear in Google but probably not on the top 10 results.
- Monthly Reporting
From website analysis to monthly reports, you can get all these from a great firm. SEO Explode has this approach so clients are aware of the status and the progress of the strategy that is being applied to their site.
If you own a website and you want that sweet spot in the search engine results, SEO should always be in the forefront of your plans. The competition may be tight but the opportunity to get to the top is not impossible. If you can’t keep up with the latest news and releases though, a good SEO firm can do the job on your behalf.
From website analysis to monthly reports, you can get all these from a great firm like SEO Explode.